eMethods Gets A Facelift from Raptor Ink.

The new and improved eMethods.com website went live this past weekend and it was completely redesigned by Raptor Ink.

The significance of this project for Raptor Ink is that this was the first real complete make-over project done under the Raptor Ink banner. Previous work had been done prior to the incorporation of Raptor Ink, and through some re-engineering of the company name (i.e. we were Raptor Marketing for a brief amount of time...yes, I am my own worst marketing nightmare).

ABOUT THE PROJECT

eMethods is a well respected software development consultancy based out of New York City. Their website was created a while ago and didn't reflect the image the company was looking for. This is a high-tech company with deep roots in Wall Street and an impeccable reputation for professionalism, efficiency, and a mastery of IT.

That is how their customers know them, but not the impression you'd get from their website. They turned to Raptor Ink and we changed all of that.

THE HIGHLIGHTS

You can read more about what we did in our online case study, which includes before and after images. For now, here's a quick run down:

New Look - We gave eMethods.com a fresh new look that incorporated their company colors, vivid images, and themes that paid respect to their Wall Street heritage and professional reputation.

New Messaging - They got sharp, tight messaging that focused on specific audiences and gets right to the heart of the matters they care about.

Streamlined Tagline - We took their original tagline: "Enabling PRACTICAL solutions using today's cutting edge technologies." and retooled it into: "eMerging Technology | Proven Methods"

Improved User Experience - We incorporated their expertise in IT throughout the site text and images and made the important points obvious. We made it easy to quickly determine what they do best and where to go to learn more.

New Weblog - We encouraged them to start blogging and created their Weblog, including the "Virtual CTO" branding and blog header graphic.

This was a great project for all involved. eMethods founder and CEO, Ken Krupa is very happy and we are very proud of the transformation we created.

Ultimately, it is Ken that makes the eMethods company great. All we did was make it obvious.

Thanks for reading.